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Editors present brilliant dark animation video to accompany their new single ‘What Is This Thing Called Love’
12th of August 2014, 17:56
Editors Frontman Tom Smith wrote this breakup ballad after betting he could write a tune for a former X Factor contestant. The unnamed singer got dropped and Smith kept the song for band. “I like writing about things that are darker than what's in or anywhere near the charts. I just try to find interesting ways about writing around the topic of love. They're the most straightforward lyrics I've ever written."
The video for 'What Is This Thing Called Love' was conceived and animated by Ania Leszczynska who was shortlisted for the 2012 British Animation Awards and previous to that nominated for a New Talent Award in the Scottish BAFTA’s in 2010.
