“It matches the slow burning sound with equally unsettling visuals. Compiling both emotional and cold scenes contrasted against a stark industrial backdrop - each moment is portrayed like a memory as the song climaxes and the tension between the two is brought to the forefront. It's a pretty bold statement from a pretty brilliant new band.”
Last year PSYCHO 44 put together an impressive team to record their debut album ‘Suburban Guide To Springtide’. With dEUS drummer Stephane Misseghers on production duties and Adam Noble, famous for his work with Muse, Placebo, and Basement Jaxx on the mixing board, a hard-hitting cluster bomb was crafted.
The title track to the album now gets released as a single. Think Nirvana’s ‘Heart-Shaped Box’ making out with Ash’s ‘Goldfinger’ in a sleazy vermin infested squat. A slow burning track building up to blistering finale, as catchy as an early summer flu.
Director Jef De Smet explains: “The basic idea for this video was to tell an unconventional story. Using human characters, but with a larger than life twist to them. The distinction between these emotionally expressive characters and static characters with a lack of any emotion helped us create a tension between the characters. This tension is made apparent in the second part of the video, when characters start to flow interchangeably, where combinations are created and others are avoided.”
“Suburban Guide To Springtide is about our experiences as teenagers growing up, both good and bad,” singer Gaelian continues, “its theme is similar to The Beach Boys’ 'Pet Sounds' or Arcade Fire’s 'The Suburbs'. In the studio we tried to give the melancholic melody an eerie touch, to give it that vintage feeling. We all interpret the song differently, because of our personal backgrounds, so when it came to drawing up the storyboard we really enjoyed Jef’s approach.”
18.07 – DOUR FESTIVAL
25.07 – ROCK OLMEN
10.08 – MELKROCK, TIELT
12.08 – PAULUSFEESTEN, OOSTENDE
30.08 – MINIROCK, STAMPROY
06.09 – MISTY FIELDS, ASTEN
21.09 – BREDA BARST, BREDA (NL)
