The well known fashion house Prada recently released the promovideo for their men's line Autumn / Winter 2016 collection campaign. Besides the nice classy designer clothes there is another pearl hidden in the promo video. The soundtrack playing in the background is from none other less than the Belgian Cold-Wave cult band SIGLO XX.
The song 'Individuality' perfectly matches the 80's atmosphere of this Prada campaign.
The single 'Individuality' was taken from SIGLO XX's first release, the 7" single 'Naked and Afraid', recorded and released in 1980. Last year this song ended up a British New-Wave compilation where it was (re)discovered by Prada as the perfect soundtrack for their Autumn / Winter 2016 campaign.
It's has been reported that Prada nicely asked for the band's permission and although it's quest-able if they will make any money from it, the band sees it as an unique opportunity for others to discover the work of Siglo XX.
Although SIGLO XX officially ceased to exist after the release of their last studio album 'Under a Purple Sky' (1989), a reincarnation of the band emerged earlier this year with a stunning live performance at the Eurorock festival as the Honeymoon Cowboys.
As a matter of fact, the Honeymoon Cowboys will perform a very exclusive show at the renowned BIMFEST (Antwerp) on December 18th 2015 as the announced their set-list will contain many classic SIGLO XX songs!
More info on the link below!
